East to West Development Corporation needed a website that presented their organization, explained the importance of their mision, and gathered the public’s support and interest.

We built a site that was clean, informative, easy to navigate, and told a share-worthy story. We also integrated a PayPal donation platform and organized several ways for people to contact the team. It was very well-liked by the client and they are now exploring ways to properly drive traffic to it with social marketing campaigns.

Chrysler is one of the “Big Three” American automobile manufacturers that was founded in the 1920s. The iconic brand name comes with a ton of history, value, and American pride. They needed a leading-edge and creative team to help them convey their heartfelt brand message via all things digital, while still doing what they needed to do - sell cars.

We worked with Sapient Nitro to conceptualize, design and creative directed several successful projects in the Chrysler digital space, including a chrysler.com redesign, a revolutionary brand awareness campaign for the 200 (Detroit America), online advertising campaigns, digital partnership campaigns (such as John Varvatos and Carhartt), and several photo shoots. We were able to push them out of their comfort zone of simply doing what needs to be done online to reach their profit goals. The strategy implemented was able to connect, foster, and grow relationships between them and their customers. We educated them on the importance of showcasing their devotion to quality, craftsmanship, and innovation throughout time. This was accomplished via new and interesting ways to highlight these industry differentiators.

We were asked to created branded materials for an important stakeholder and investor meeting. They needed us to create presentation decks, gift bag packaging, as well as conceptualize additional items to showcase the project up for discussion.

WWe successfully designed and delivered three 30+ page presentation decks that guided the day’s discussions. We also designed gift bag packaging that included hand-drawn classic Mattel toys on hand-cut gift tags. We created name cards, placemats, and even stickers for each person to take home and be reminded of the new ideas being presented. The guests all left with smiles on their faces and several hand-crafted items in their hands.

Whether you’re shopping in stores, online, or on a mobile device, Target works hard to ensure your experience is always enjoyable and exciting. They were leaving their current Amazon platform to build their own with a mostly overseas development team. They needed a full site redesign to push them ahead of their competitors and continue being a leader in the design and retail spaces.

We worked with Sapient Nitro to design several tracks of the industry-changing redesign and replatform of target.com, including homepage, global header and footer, gift registry, and checkout. Also helped with several other pieces of the new site that went live at launch.

Each comp was delivered with full pixel-perfect specs to development to ensure each element was fully understood and built to perfection.

Founded in 1996, LILLY + Associates International is a freight forwarding company specializing in ocean freight. LILLY works with a multitude of customers – from large corporations with complex global supply chains, to mom and pop distributors, and even individuals moving overseas shipping personal items via ocean freight. They needed Gallardo Labs to build a system built that would offer logistics customers something different than an average international freight forwarder and would take the time to get to know their customer’s operation on a micro level to find any missed opportunities for efficiencies and cost savings.

The large ERP system we built and implemented supported their expansive transportation and logistics operations. This system successfully managed all the day-to-day activities for their offices in California, Florida, China, Colombia, Guatemala, Panama, Venezuela and Peru. It streamlined internal communications and provided tools for vendors and clients to interact and do business with the company. As a result, the platform boosted efficiency, reduced cost and errors, and was the main factor for a 19% increase in profit.

A local handmade jewelry designer needed a company name and digital brand to sell her one-of-a-kind pieces online. She described her creations as unique, bold statement jewelry that made women feel both powerful and feminine. Her style was a mix between vintage and modern. Sexy and sassy. Timeless and trendy. She wanted a full branding package (including name + logo), content strategy, content creation, social campaign, and an e-Commerce website. She also had a huge passion for wanting to help with the many issues women in today’s society have to face. She wanted to see if there was some way we could use her jewelry to contribute while maintaining the growth and online sales goals of her business.

We crafted the brand name Duh Darling to symbolize the charismatic and yet saucy image desired for the collection. The Pretty Powerful Project was created and constructed to allow $1 from each piece of jewelry sold to be donated to the women’s cause of the customer’s choice. We partnered with four different non-for-profits helping four different women’s issues. By giving Duh Darling’s customers the option to choose which organization they’d like to support, we added to their feeling of empowerment. We created the brand tone via copy, blog articles, and photoshoots. The e-Commerce website was built as a custom CMS system so the designer could easily maintain her inventory, promotions, and sales. All proper social media platforms were established and design systems were created for future guidance. The client was educated about how to successfully maintain the branding/marketing strategy designed.

AARP had a problem connecting to younger generations in order to spread the word about a major and mostly unknown problem happening in the United States: senior citizens are going hungry. They asked us to create a campaign to generate awareness, create a buzz, and ultimately increase donations. The campaign needed to feed into a larger Drive For Hunger campaign that NASCAR Driver, Jeff Gordan was the face of.

We worked closely with the Senior Copywriter, Anthony Font, at Sapient Nitro to create the concept of Realtime Hunger for AARP’s Fight Against Senior Hunger. This 360 campaign was comprised of street murals, social media sharing tools, stickers, clothing, a live facts/donation website, and OLA. The edgy guerrilla campaign was well-recieved by the client and all assets were designed and developed fully for their use within Drive For Hunger.

Classwallet is focused on simplifying the incredibly frustrating process of paying, tracking, and invoicing for classroom needs in schools. They had a B2B portal designed, but hired Gallardo Labs to help support and optimize their marketing website and create more branding materials to attract new customers and investors.

We worked within their current Wordpress Platform to optimize images, increasing page speed. We helped them organize page content, create new hero layouts, and understand the importance of a global UX style system. We also helped create tradeshow materials such as large banners, flyers, and tabel-tents.

Co-Founder Nicole Gallardo realized there was a market opportunity for online-designed couture shoes for women. She worked with shoe cobblers and fashion designers to prove the product could be made. She then created the company, Eidia Lush to fulfill this demand. She needed full brand creation, development, and management. She also needed the full online experience created, production management, and social media campaign development. She essentially needed the company created with the idea as its starting point.

Gallardo Labs created, designed, and developed the entire brand for the new eCommerce custom shoe company. We conceptualized, prototyped, tested, designed, and managed an eCommerce website and several social media platforms. Our development team then built the fully customized Shopify theme for the shoe customization step-by-step process and its shopping/checkout experience.

Gallardo Labs also developed the physical product, marketing campaigns, branding materials, and packaging. We grew the company to partner with important charities, direct photo shoots for several press outlets, and sell shoes via several 3rd party eCommerce channels. We went on to run a boutique design and manufacturing studio based out of Chicago and Los Angeles while managing online sales, trade shows, and fashion events. The company, patented shoe-making process, and website were sold in 2012 to a technology company.

Sears has always been known as a historic department store retailer. They wanted to shift their focus to seamlessly connecting the digital and physical shopping experiences to serve their members - wherever, whenever and however they want to shop. They were struggling to find their own space in the digital age and their sales were declining YoY. They needed a strong UX team to help them solve today’s most complex online challenges and create an eCommerce experience that was able to continue their legacy by competing with top online retailers such as Amazon and Target.

Gallardo Labs worked with the internal UX team to provide Creative Direction, UX, and detailed design for a multitude of extremely high profile and brand-transforming digital projects including Sears Marketplace, the Shop Your Way campaign, Universal Profile, Universal Cart, and Checkout redesign. We worked closely with User Experience Architects, Designers, Front-End Developers, and IT to develop the best solution possible from every angle. The results inspired others by pushing beyond the standard limits of the old Sears style guide, creative process, and project mentality.