GE
Bridging the gap between IT & employees.
Challenge
GE had a revolutionary IT management platform that would radically improve the way employees interacted with their employers. But they were missing a brand identity and narrative that would help them convince 10,000+ employees & senior leadership to adopt a whole new way of working.
Our Solution
We worked directly with GE’s CTO and investors to identify, create, and deliver several items for GE to use for their foundational MyTech branding and sales initiatives. Each of these deliverables played a critical role in allowing MyTech to successfully and confidently tell their brand story to gain the internal and external support needed to take their product to the next level.
Knowledge labs
Industry
Technology
Brand Identity
We designed their first logo and set of custom illustrations to support our 'Tale of Two Users’ concept, which told the story of MyTech from each side of the familiar IT vs. Employee relationship perspective.
Brand Storytelling
Starting with the elevator pitch, we told the brand's story. "MyTech is an elegant, secure, and easy-to-integrate End User Workplace platform that bridges the gap between your employees and all their IT needs."
The Tale of Two Users
Communication Strategy
We created a MyTech toolkit which included a presentation deck, Adoption & Communication Strategy, Internal Communication Plan, and Glossary of Brand Terms.
The Numbers
205,000
users
