UNHCR
I am the hope and I am the help.
Challenge
Over 4.8 million refugees and migrants from Venezuela are living abroad due to the unstable and violent conditions in their home country. UNHCR tasked us with turning their dry fact sheets into a robust campaign to help raise awareness, end nepotism, and earn support from large donors.
Our Solution
We created the concept of #IAmEveryone. #IAmEveryone is not just a campaign, it’s a movement. It is based on the idea that forces audiences around the world to view all people on earth as different versions of themselves. The campaign included big donor events, social conversations, partnership ideas, and much more.
Knowledge labs
Industry
Education
Campaign Concept
Our goal was to put prospective donors and partners into the shoes of those affected by the Venezuelan exodus and create a different kind of compassion and connection between the people hoping for help and those that give it.
You were born in every place around the world, into every circumstance, and lead every life. Every act of kindness you give, you give to yourself. Every time you victimize someone, you are victimizing yourself.
Tactics
We broke down complex issues into digestible, easy-to-understand problems via a multi-point digital concept that included a social media & influencer strategy, donor community framework, partnership opportunities, local organization case studies, and plans to improve existing admin tools.
Experiences
Multiple experience touchpoints were conceptualized that fully immersed our audience in the campaign message, helping them feel part of something bigger and generating momentum with a consistent global message. Each was designed to provoke purpuse, emotion, and action.
Related Work
East to West Development Corporation
Laying the foundation for a new beginning.
Product Design, User Experience, Strategy