Norwegian Cruise Line

Responsive Web UX & Design
Mobile App UX & Design

Commitment to innovation will continue to raise the bar.


Norwegian Cruise Line had a small internal e-commerce team and were seeking guidance on how to properly redesign their website and build a successful content strategy. They asked us to inform them on best practices, teach them about user experience, collaborate with other partner agencies within the organization, gain stakeholder support, create their brand's e-commerce experience, and ultimately increase online bookings and onboard purchases.

Our Solution

Over a span of nine years, we maintained a close collaboration with the NCL team, serving as their strategic partner in UX, UI, and omni-channel digital strategy across various aspects of, microsites, and the guest experience mobile app for bookings. During this period, we actively led the planning, design, and execution of numerous digital initiatives, which encompassed two redesigns of, a revamp of the onboard mobile app, and the ongoing development of the agent booking portal. In addition, we played a central role in instigating significant organizational transformations, particularly in terms of enhancing team collaboration and adopting agile methodologies. We spearheaded the formulation and evolution of NCL's digital brand identity, culminating in the strategic repositioning of the e-commerce team as the company's leading channel. Our contributions consistently drove positive outcomes and played a pivotal role in shaping the digital landscape and overall success of Norwegian Cruise Line.

Knowledge labs

Product Design, User Experience


Travel, Technology, E-Commerce

Two kids with goggles splashing in water.

Responsive Web UX & Design

We've delivered numerous big-impact designs solutions to NCL over the years–including everything from their first fully responsive site in 2014 to the new product and booking flow updates in 2023. homepage comp showing promotion and a large hero image with bear walking towards water in Alaska.
Cruise card from showing image on the left of Great Stirrup Cay and a cruise to the Western Caribbean.
Underwater shot of stingrays and boat
Paradise beach with palm trees and white beach.

Cruises are one of the most complex purchases to make online. For the booking flow, we are committed to consistantly and eagerly working through important business requirements, reservation system challenges, and unique technical capabilities while keeping the end users central to each design solution created. booking step 1
Shoexcursions in BGE

We have relied on Gallardo Labs for several years to help us solve both large and small UX challenges. UX Knowledge, Quality, Dependable, and Easy to Work with; are all qualities that make Gallardo Labs a valuable partner.

- Roger Kline, Vice President, E-commerce Development

Search results filters
Page view of vacation search results on

Mobile App UX & Design

The mobile app experience for NCL is available to guests after booking a cruise and on the ship. We collaborate closely with product owners and developers to launch regular UX and design enhancements and optimizations, ensuring we are providing the users with a continous brand experience from ashore to onboard.

Mobile app compliation
Haven app showing Things to do onboard.
Wireframes of online check-in experience

The Numbers


online booking revenue growth


increase in onboard purchases

We are thrilled to be the UX & design partner of Norwegian Cruise Line for 8 years and counting.

Experience it  

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