Norwegian Cruise Line

Responsive Web UX & Design
Mobile App UX & Design

Commitment to innovation will continue to raise the bar

Challenge

Norwegian Cruise Line has a small internal e-commerce team and were seeking guidance on how to properly redesign their website and build a successful content strategy. They asked us to inform them on best practices, teach them about user experience, collaborate with other partner agencies within the organization, gain stakeholder support, create their brand's e-commerce experience, and ultimately increase online bookings and onboard purchases.

Our Solution

We have been working closely with the NCL team for 8+ years now as their UX, UI, and omni-channel digital strategy partner for all things related to ncl.com, microsites, and booked guest experience mobile app. We have led, designed, and delivered 100’s of successful digital initiatives including two full ncl.com redesigns, one onboard mobile app redesign, and the agent booking portal that is being developed currently. We drove major successful organizational shifts around team collaboration and the agile methodology. We successfully led the definition of their digital brand and it’s evolution over time, repositioning the e-commerce team to be the most successful channel within the company.

Knowledge labs

Creative, User Experience

Industry

Travel, Technology, E-Commerce

Two kids with goggles splashing in water.

Responsive Web UX & Design

From their first fully responsive site we delivered to NCL in 2014 to the new product and booking flow updates we are currently working on today, we are proud to be the ncl.com go-to UX & design partner for almost a decade.

NCL.com homepage comp showing promotion and a large hero image with bear walking towards water in Alaska.
Cruise card from ncl.com showing image on the left of Great Stirrup Cay and a cruise to the Western Caribbean.
Underwater shot of stingrays and boat
Paradise beach with palm trees and white beach.

Cruises are one of the most complex purchases to make online. For the ncl.com booking flow, we are committed to consistantly and eagerly working through important business requirements, reservation system challenges, and unique technical capabilities while keeping the end users central to each design solution created.

NCL.com booking step 1
Shoexcursions in BGE

We have relied on Gallardo Labs for several years to help us solve both large and small UX challenges. UX Knowledge, Quality, Dependable, and Easy to Work with; are all qualities that make Gallardo Labs a valuable partner.

- Roger Kline, Vice President, E-commerce Development

Search results filters
Page view of vacation search results on NCL.com

Mobile App UX & Design

The mobile app experience for NCL is available to guests after booking a cruise and on the ship. We collaborate closely with product owners and developers to launch regular UX and design enhancements and optimizations, ensuring we are providing the users with a continous brand experience from ashore to onboard.

Mobile app compliation
Haven app showing Things to do onboard.
Wireframes of online check-in experience

The Numbers

76%

online booking revenue growth

330%

increase in onboard purchases

We are thrilled to be the UX & design partner of Norwegian Cruise Line for 8 years and counting.

Experience it  

Related Work

KEMET logo overtop of a busy street at night.

KEMET Electronics

A better, safer, more connected place to live

Creative, User Experience

A man standing in a tunnel, wearing a yellow shirt.

KEMET Electronics

You didn't come here to be ordinary

Creative, User Experience