Norwegian Cruise Line
Commitment to innovation will continue to raise the bar.
Challenge
Norwegian Cruise Line had a small internal e-commerce team and were seeking guidance on how to properly redesign their website and build a successful content strategy. They asked us to inform them on best practices, teach them about user experience, collaborate with other partner agencies within the organization, gain stakeholder support, create their brand's e-commerce experience, and ultimately increase online bookings and onboard purchases.
Our Solution
We have been working closely with the NCL team for 8+ years now as their UX, UI, and omni-channel digital strategy partner for all things related to ncl.com, microsites, and the booked guest experience mobile app. We have led, designed, and delivered 100’s of successful digital initiatives including two ncl.com redesigns, one onboard mobile app redesign, and the agent booking portal (which is being developed currently). We drove major successful organizational shifts around team collaboration and the agile methodology. We successfully led the definition of their digital brand and it’s evolution over time, repositioning the e-commerce team to be the most successful channel within the company.
Knowledge labs
Product Design, User Experience
Industry
Travel, Technology, E-Commerce
Responsive Web UX & Design
From their first fully responsive site we delivered to NCL in 2014 to the new product and booking flow updates we are currently working on today, we are proud to be the ncl.com go-to UX & design partner for almost a decade.
Cruises are one of the most complex purchases to make online. For the ncl.com booking flow, we are committed to consistantly and eagerly working through important business requirements, reservation system challenges, and unique technical capabilities while keeping the end users central to each design solution created.
We have relied on Gallardo Labs for several years to help us solve both large and small UX challenges. UX Knowledge, Quality, Dependable, and Easy to Work with; are all qualities that make Gallardo Labs a valuable partner.
- Roger Kline, Vice President, E-commerce Development
Mobile App UX & Design
The mobile app experience for NCL is available to guests after booking a cruise and on the ship. We collaborate closely with product owners and developers to launch regular UX and design enhancements and optimizations, ensuring we are providing the users with a continous brand experience from ashore to onboard.
The Numbers
76%
online booking revenue growth
330%
increase in onboard purchases
We are thrilled to be the UX & design partner of Norwegian Cruise Line for 8 years and counting.
