KEMET Electronics

Vision & Design Process Workshop
Persona Development
Branding
Digital Platform Strategy
Visual Prototype

You didn't come here to be ordinary

Challenge

As part of a larger KEMET brand experience that we developed, KEMET asked us to redefine how engineers (both internal and external) interacted with their company. They often faced internal communication problems that were affecting sales so they needed a platform to help eliminate that. They also had 100 years of knowledge that had no central location to be shared and referenced by other internal engineers and external clients.

Our Solution

We created a physical product to solve KEMET's cross-team design process challenges. Our solution was to create a place of education, awareness, collaboration, and communication for the organization and its partners. The product is a robust, personalized, and organized engineer portal named KEMET Max, that optimizes their design process.

Knowledge labs

Creative, User Experience

Industry

Technology

Busy city with people filling the sidewalk.

Vision & Design Process Workshop

We conducted a series of workshops with key stakeholders to develop a cohesive vision of features and functionality. During the workshops, we learned they often faced internal communication and process problems that were affecting brand perception.

Wall poster of elephant exercise in workshop
Rating success deliverable with examples.
The value of UX results from a Battle of the Apps exercise we did with the team.
Tips on how to best design the new app with photos of the team during the exercise.

Persona Development

We conducted workshops, gathered hundreds of stories, and interviewed 20+ engineer and employees to identify 5 main persona types.

To help KEMET get to know the two main personas they needed to consider throughout the design process, we created hand-drawn, animated story reels that captured "A day in the life" of each.

A Day in the Life of a KEMET FAE hand-sketched storyboard

Branding

We ran a successful interactive naming exercise that allowed all key stakeholders to participate in the naming of the new engineer platform. We then helped them build a brand image to support the name and overall KEMET brand.

The logo is blue and yellow following brand colors. Max is bold and black in a futuristic font.

Digital Platform Strategy

KEMET has a tremendously large eco-system of digital products and platforms. We helped them gain a full picture of this for the first time, see where KEMET Max would best fit in, and how it would connect to the brand.

Diagram showing how KEMET Max fits in the overall ecosystems of KEMET.

Visual Prototype

We worked with team members to create guidelines and delivered over 100 wireframes + detailed design comps to depict each user flow and feature.

The KEMET Max website design shown inside a desktop screen and mobile. Tagline reads Simulate. Create. Innovate.
Compilation of mobile screens
Screenshot of the Max mobile app, showing the messages.
Compilation of KEMET Max Desktop prototype designs

The Numbers

100K

employees & partners reached

Related Work

KEMET logo overtop of a busy street at night.

KEMET Electronics

A better, safer, more connected place to live

Creative, User Experience