Simplicity, quality, and artisanship are the tenets of a better way of life
Simon Pearce is a high-end retail and destination brand that sells glass, pottery, and wood tableware. Each piece is handcrafted by professionals in their Vermont Workshop called “The Mill”. They pride themselves in creating extraordinary pieces that are designed with timeless simplicity and can be used for everyday moments. They were very a design-centric client to work with who presented us with an utmost interesting challenge to solve. How do you convey all of the heritage, artisanship, quality, and handmade authenticity into an online eCommerce experience?
It’s simple. We told their story. Because Simon Pearce has such a rich history and the products are made in a fashion that is practically extinct today, we used radical transparency to successfully showcase this content to users.
E-Commerce, Food & Beverage
One of the biggest improvements we made to the user experience was to dramatically declutter the global navigation. We also created a new pillar called “Discover Us” which allows users to learn and explore.
Using a refined and timeless design language system, we introduced pieces of their unique story where relevant, justifying the product’s higher prices with their real value, elegance and craftsmanship.
The new homepage was designed to focus on the story behind the products.
Photography Art Direction
We provided art direction on photoshoots to reflect our vision of users buying something handmade that was designed to last generations.
revenue growth 2yrs post launch
conversion rate increase
An industry icon that exudes meaning, authenticity, and grace.
User Experience, Creative, Strategy
Creative, Strategy, User Experience
Norwegian Cruise Line
Creative, User Experience