Simon Pearce

User Experience
Visual Design
Photography Art Direction

Simplicity, quality, and artisanship are the tenets of a better way of life

Challenge

Simon Pearce is a high-end retail and destination brand that sells glass, pottery, and wood tableware. Each piece is handcrafted by professionals in their Vermont Workshop called “The Mill”. They pride themselves in creating extraordinary pieces that are designed with timeless simplicity and can be used for everyday moments. They were very a design-centric client to work with who presented us with an utmost interesting challenge to solve. How do you convey all of the heritage, artisanship, quality, and handmade authenticity into an online eCommerce experience?

Our Solution

It’s simple. We told their story. Because Simon Pearce has such a rich history and the products are made in a fashion that is practically extinct today, we used radical transparency to successfully showcase this content to users.

Knowledge labs

Creative, User Experience, Strategy

Industry

E-Commerce, Food & Beverage

Two cups with a plate of milk and cookies.

User Experience

One of the biggest improvements we made to the user experience was to dramatically declutter the global navigation. We also created a new pillar called “Discover Us” which allows users to learn and explore.

New global header showing Discover Us dropdown

Visual Design

Using a refined and timeless design language system, we introduced pieces of their unique story where relevant, justifying the product’s higher prices with their real value, elegance and craftsmanship.

The new homepage was designed to focus on the story behind the products.

Simone Pearce homepage
Checkout and product details page
Modal for sign up

Photography Art Direction

We provided art direction on photoshoots to reflect our vision of users buying something handmade that was designed to last generations.

whiskey glasses, whiskey, and pistacios
table setting with flowers in the middle
Blue platters
Jars and serving platters
Iced tea pitcher

The Numbers

$62M

revenue growth 2yrs post launch

3.6%

conversion rate increase

An industry icon that exudes meaning, authenticity, and grace.

Experience it  

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