Fata Morgana

UX & Design Audit
Visual Concept

Luxury made to move


Fata Morgana challenged us with assessing their existing high-end fashion eCommerce website, explain why it was failing, and making recommendations on how they can increase online sales.

Our Solution

We conducted an in-depth analysis of the site and competitive landscape. We also ran 50 online user tests and synthesized our findings to identify 15 main areas of opportunity. We then presented our best-practice recommendations and took it a step further by putting together a mood board and high level concept of what their online experience could be with easy-to-understand next steps.

Knowledge labs

Strategy, Creative, User Experience



Close of of fabric print

UX & Design Audit

We conducted in-depth assessment and provided recommendations tailored around their new vision of Casual Luxury.

Insights 1 & 2
Insights 11 & 12

Visual Concept

To bring their vision to life, we designed a visual concept to be used for inspiration and guidance as they built their new site internally.

Full concept of the new fata morgana homepage.

Fata Morgana is an attitude that defies how fashion is seen today.

Experience it  

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